When you launch a crowdfunding campaign, your reward prices aren’t just numbers. They’re silent persuaders that shape how backers perceive value, urgency, and trust. The right pricing strategy can double your average pledge without changing the product itself. The wrong one can make even a great campaign stall.
Here’s a fresh look at how to use behavioral psychology to turn your reward tiers into conversion engines.
Capture Attention. Build Connection. Drive Conversion.
Your Kickstarter project only has a few seconds to grab someone’s attention. That’s where a powerful hook can make all the difference. In this post, we’ll share 10 proven hook formulas—complete with examples and pro tips—to help you write scroll-stopping content for your Kickstarter page, video scripts, social media ads, and more.
People don’t read—they feel and scan.
Even if your product is amazing, you only have a few seconds to earn someone’s attention.
That attention starts with a great video, and it's sustained by visually-driven storytelling on your campaign page.
