MAH Spicy BBQ Sauce: Sweet, Spicy & Versatile for Every Bite
- BackerBuzz
- Jan 7
- 2 min read
Sweet first, bold spice next—a multi-use spicy BBQ sauce made with natural ingredients for dipping, grilling, and everything in between
The Four-Stage Flavor Journey: MAH Spicy BBQ Sauce
Hot sauce enthusiasts often have to choose between flavorless heat or sugary BBQ glaze. Hosijeol, a Korean culinary team with over 13 years of restaurant experience, is breaking that binary with MAH Sauce. This isn't just another condiment; it is a meticulously engineered "flavor journey" designed to bring the authentic, complex soul of Korean BBQ to your home kitchen.
Project Overview
Name and Creator: MAH Spicy BBQ Sauce: Sweet, Spicy & Versatile for Every Bite by Hosijeol.
What It Is: MAH Sauce is a premium spicy BBQ sauce that uses natural ingredients and traditional Korean fermentation techniques. Unlike sauces that hit you with one flat note, MAH is crafted to deliver a "four-stage" taste experience: starting with a deceptive sweetness, moving to a savory umami core, deepening with rich fermented paste (dadegi), and finishing with a clean, bold kick.
Status: The campaign is currently live and has already surpassed its funding goal. It is scheduled to conclude on February 9, 2026.
Key Features
The 4-Stage Flavor: The sauce is famous for its sequential profile. It hits your palate in waves:
Sweetness: A gentle opening from rich malt syrup.
Umami: A savory layer built on onions, garlic, and ginger.
Korean Soul: The deep, complex taste of matured dadegi paste.
The Kick: A sharp finish from a blend of Vietnamese and Korean chili peppers.
Premium Ingredients: The formula relies on high-quality natural components, including 65% Vietnamese chili peppers for heat and 35% Korean/Chinese peppers for depth. It contains no artificial emulsifiers.
Versatile Formats: The sauce is available in two forms: a classic Bottle for your kitchen counter and convenient Stick Packs for camping, lunchboxes, or travel.
The Name: "MAH" is inspired by the Korean exclamation "Mah! (야 임마!)", capturing a spirit of bold attitude, energy, and familiarity.
Rewards
Pledge Levels:
Single & Double Packs: Backers can start with smaller sets to taste the sauce.
Premium Gift Box: A special tier that includes both bottles and stick packs housed in a sleek, brand-designed box, perfect for gifting.
Early Bird: It all begins at $49!
Delivery: Shipping is currently estimated to begin in April 2026, shortly after mass production completes.
Concept
The core concept is "Balance over Burn." The creators noticed that many global hot sauces focus solely on the Scoville scale, ignoring the culinary experience. Hosijeol wanted to bottle the expertise of a Korean BBQ master, creating a sauce that enhances the meat rather than masking it. It is designed to be a "finishing sauce" that works as well on a taco or pizza as it does on traditional Galbi.
Inspiration
The project was born from the founders' 13-year journey running a specialty trotters (pork feet) restaurant in Yangsan, South Korea. After serving thousands of customers, they perfected a sauce ratio that kept people coming back. They realized this flavor profile, sweet, smoky, and spicy was universal and decided to launch it on Kickstarter to bring a taste of authentic Korean "soul food" to the world.
